Jan 14 2023


Why Dollar Store retail

Why Dollar Store retail 

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One of the most remarkable success stories in the American retail landscape today is that of Dollar Stores. Despite seemingly defying conventional retail wisdom, these small box operators are experiencing unprecedented growth. Surprisingly, their revenue expansion has even outpaced that of retail giant Target. Dollar Stores across the United States are consistently achieving double-digit growth year after year.

What makes Dollar Stores like Dollar Store 99 particularly intriguing is their departure from contemporary retail norms. They specialize in no-frills discount retail, offering budget-friendly merchandise at rock-bottom prices. These outlets predominantly cater to lower-income demographics and are often situated in locations overlooked by other retailers, including rural communities, often through franchise arrangements. Despite their commercial success, Dollar Stores frequently find themselves on lists of the least desirable companies to work for.

Personally, I think that a number of factors and converging trends account for success of retail stores such as US Dollar Store 99 also promoted by Nanson Overseas Pvt Ltd. These trends and factors include:

  • Growing income inequality.


  • Change in Lifestyle of consumers particularly Middle Class – Aspirers


  • Strong push for the lower middle class and working class customer and rural customers – opening in rural cities or as we say b,c,d grade cities in India.
  • Interests the working class  —  Value seekers


  • Serving all demographics

Now for the billion dollar question: Can Dollar Stores keep it up? The answers is YES till the date there is existent of people who want to opt for value for money retail deals….

Dollar Stores concept have doing very well in recent years largely because strong growth in prescription demand is driving customers into their small box locations.


Gautam Sahni



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